2024 Ford F-150 Pricing Revealed with Significant Increase

Ford has revealed significantly increased pricing for the 2024 F-150 lineup, with the entry-level XL trim seeing an increase of $2735 over the outgoing model. The updated pickup truck now starts at $38,565, and pricing ranges to more than $84,000 for the top-trim Platinum Plus model.

The considerable rise in price comes as the F-150 earns a refresh heading into the new model year. The whole lineup gets new looks, and Ford rejiggered the engine lineup while also updating the cabin with more technology. The base 3.3-liter V-6 has been thrown to the wayside with the EcoBoost 2.7-liter V-6 filling the entry-level void. The twin-turbocharged setup raises base output for the F-150 to 325 horsepower and 400 pound-feet of torque. And if six isn’t enough cylinders for you, not to worry: the 400-hp 5.0-liter V-8 is back as well.