Wipak increasing prices of environmentally friendly packaging.

Wipak conducted a survey with a school in Kulosaari (Helsinki), showing consumers’ willingness to pay more for more environmentally friendly packaging.

“Halving the carbon footprint of a product’s packaging increases manufacturing costs by only 3-5 cents. Yes, Finns are willing to pay that much more for better packaging”, confirms Henry.

Although the price increase for the products is not huge, their manufacturing requires significant one-off investments from producers. Wipak has also understood this