Apple TV+ hikes price once again

Apple is once again increasing the price of its TV+ streaming platform.

A monthly Apple TV+ subscription will now cost $9.99, up from $6.99, which equates to an overall $36 bump for the year. A year ago, in October 2022, Apple hiked the price for an Apple TV+ subscription from $4.99 to $6.99. The service will still be ad-free, the company said.

But it’s not the only Apple service seeing a price increase. Its gaming platform Apple Arcade jumped from $4.99 to $6.99 monthly, and an Apple News subscription is now up $3 to $12.99. Meanwhile, an Apple One subscription, which incorporates all of Apple’s subscription services into one plan, is also up $19.95 from $16.95 monthly for individuals, and $25.95 per month for a family plan, up $3 from the previous plan.

There are no price changes to Apple Music, Apple Fitness+, or iCloud+, the company said. In a statement to CNN, Apple said the change reflects its continued focus on adding more high quality content and features.

The news comes just a week after Netflix raised the prices to its one-stream basic plan to $11.99 in the US. (All other plans, including its entry-level, $6.99-a-month ad-supported tier, will remain at the same monthly cost).

Eric Abbruzzese, director at ABI Research, said it’s not unusual for companies to raise prices, with many citing inflation as a primary reason for the change.