Arçelik Launches Innovative B2B e-commerce Platform

 

the global leading consumer durables and electronics manufacturer has launched MARS, an online commerce platform to enhance sales operations and provide a seamless experience for trade partners.

The new platform will process millions of global product sales that Arçelik receives annually, lifting the heavy operational load on local sales offices which previously manually processed up to 50% of orders.

After implementing the MARS portal, Arçelik’s subsidiaries reported achievements such as efficiency and simplicity thanks to mobile support, ability to reach physically remote customers and elimination of human errors. With the help of the MARS project, the duration of average order creation is reduced to approximately 1 minute in total from 6. Besides time-saving, the portal provides high visibility of order status, real-time stock levels, customer-based pricing, product images & features, deliveries, invoices, payments, and the total turnover.

Mars provides B2B customers with a seamless e-commerce experience encompassing basket creation, checkout, order tracking, pricing, and account monitoring. Previously, around 20% of subsidiary back-office personnel’s time was spent manually inputting sales orders received via phone, email, fax, etc. Additionally, Arçelik’s sales representatives encountered challenges in collecting around 40% of orders from geographically distant customers. By comparing the time one back-office personnel spent processing a single charge before and after the portal, the operational workload decreased by approximately 80%.