Austria Juice Costreduction by reformulation

The beverage industry is on the move – and for many reasons. Inflation, rising energy costs, higher personnel costs and fluctuating raw material prices are putting companies in this industry under a lot of pressure. But we at AUSTRIA JUICE understand the demands of our customers all too well, especially those who produce beverages with a high fruit juice content. To meet the current challenges, AUSTRIA JUICE has developed an innovative cost-saving process that helps to protect your successful products.

Focus on cost drivers

The price drivers can be many and varied, including expensive fruit juice concentrates from fruits such as orange, passion fruit and pineapple, but also high-priced colourings and extracts. But here we have a clear advantage: our backward integration gives us excellent access to raw materials.Our expertise in flavours and extracts also enables us to produce them in-house.This allows us to minimise procurement risks and ensure a constant supply to our customers.