Beiersdorf Full-Report Report 2023

Beiersdorf AG underscored its growth course of recent years with strong business results in fiscal year 2023. Group sales reached a record high of €9.5 billion with an organic increase of 10.8%. Despite significant investments, the operating result (EBIT, excluding special factors) increased from €1,158 million in 2022 to €1,268 million, resulting in an improved EBIT margin of 13.4% (2022: 13.2%).

Highlights

• Group: Sales reach a record high of €9.5 billion (organic +10.8%), EBIT margin excluding special factors at 13.4%
• Consumer Business Segment: Double-digit sales increase for second year in a row to €7.8 billion (organic +12.5%)
• Strong, broad-based growth for NIVEA +16.2%, Derma +24.0%, Healthcare +4.2% offsets challenges at La Prairie –15.4% and Chantecaille –18.4%
• NIVEA: Record year with €5.2 billion in sales, double-digit growth in all regions and categories 
• tesa Business Segment: Sales amount to €1.7 billion (organic +3.2%) in a challenging business environment
• Proposed dividend increase for 2023 by +43% to €1.00, share buyback program up to €500 million
• Guidance 2024: Mid-single-digit organic sales growth with EBIT margin slightly above previous year’s level