Beiersdorf Q1 Report 2024

Beiersdorf AG achieved a strong start to the 2024 fiscal year with sales growth across its entire brand portfolio in the Consumer Business Segment. Group sales reached €2.6 billion in the first quarter and were up 7.3% in organic terms. The Consumer Business Segment saw double-digit organic sales growth of 10.0%, generating sales of €2.2 billion. This was driven in particular by NIVEA (including Labello) with growth across all regions. The tesa Business Segment saw a decline of 5.4%, with sales of €397 million. 

Highlights

• Group: Sales rise to €2.6 billion (+7.3% in organic terms)
• Consumer Business Segment: Double-digit sales increase to €2.2 billion (+10.0% in organic terms)
• Growth across the entire Consumer brand portfolio (in organic terms): NIVEA (including Labello) +12.6%, Derma +10.2%, La Prairie +1.0%, Healthcare +1.5%
• tesa Business Segment: Sales of €397 million (–5.4% in organic terms)
• Upgraded sales guidance for 2024: Organic sales growth of 6–8% expected for the Group and the Consumer Business Segment