Due to rising costs, McDonald’s raised pricing in Japan.
That represents the company’s second round of price increases this year as Japan struggles with inflationary pressures and a drop in the value of the yen to a 24-year low, increasing the cost of imported products. According to a statement from McDonald’s Holding Co Japan Ltd, the price of the iconic Big Mac hamburger will increase to 410 yen (US$2.85) from 390 yen starting on Friday. This hike reflects price increases of 10 to 30 cents on a number of items. According to the global pricing index published by The Economist magazine, a Big Mac costs $5.15 in the US. The indicator, which was last updated in July, indicated that the price differential reflected a 45 percent undervaluation of the Japanese yen. The cost of a cheeseburger at McDonald’s Japan has increased for the second time this year.