Edeka Reduces Prices Of 1,300 Products This Year

 

German retailer Edeka has permanently reduced the prices of more than 1,300 items across all product groups so far this year, a new study conducted by the company showed.

The company observed that the prices of branded goods have been so high in recent months that consumers can no longer afford branded goods, leading to an ever-increasing demand for private labels.

Consulting firm CRA (Charles River Associates) analysed data on the development of purchase and sales price from two Edeka regional companies and Netto Marken-Discount.

The study unveiled the purchase and sales price at Edeka Südbayern, Edeka Nordbayern-Sachsen-Thüringen and Netto Marken-Discount increased on average by almost the same percentage between the first quarter of 2020 and the first quarter of 2023.