Ford announces price increase as it takes more orders for F …

Ford this week announced it is increasing the price between $6000 and $8500 per truck. The new starting price is $46,974. “Ford is adjusting the MSRP on the F-150 Lightning for the first time since it was revealed in May 2021 and has honored MSRP for all customer orders to date. Due to significant material cost increases and other factors, Ford has adjusted MSRP starting with the opening of the next wave of F-150 Lightning orders,” said Ford in a press release. “What we can see with EV is that demand has surpassed supply more than expected in 2021 and commodity prices are catching up,” said Arun Kumar, AlixPartners Managing Director.