Heineken price hike could add 15 to 20 cent to cost of a pint
Heineken Ireland has said the price of its draught products, including both its standard and alcohol-free Heineken, will rise by 6 cent per pint from early June.
Pub industry sources said the move would add 15-20 cent to the price of a pint for consumers.
“There are no hard and fast rules about pricing but in general to maintain margins including VAT, a 6 cent price rise [at the brewers’ end] tends to convert into a 15-20 cent price hike for consumers,” the industry source said.
Heineken said the price increase would apply to the group’s other brands which include Coors, Birra Moretti, Murphys, Foster’s, Beamish, Tiger, Lagunitas IPA and Cute Hoor.