Hochland Annual Report 2023

The Hochland Group ended the past year with a satisfactory result. Business development was characterised by dynamic market changes, geopolitical events and a high level of inflation. Price sensitivity, promotional purchases and private labels remained important topics in 2023 and influenced consumption. CFO Hubert Staub summarises: “The Private Label business made a significant contribution to the stability of the Hochland Germany subsidiary, while the Food Service business area and in particular the Quick Service Restaurants (QSR) segment proved to be a growth driver for the entire Group”.

The Hochland Group remains on course and achieved a satisfactory result despite volatile conditions and a general reluctance to buy.

Sales showed a slight increase of 0.3% to 413,800 tonnes, with turnover amounting to 2.25 billion euros at the end of the year. The branded business remained stable, while the Private Label and Food Service business areas proved to be growth drivers. 

Outlook 2024

The Managing Board´s assessment of developments on the markets is mixed. The expected weakening of inflation rates with rising wages from last year´s wage settlements could lead to an increase in consumer purchasing power. However, due to high milk prices in southern Germany, the situation on the milk market remains challenging and may lead to price increases over the course of the year. Despite economic and political hurdles and increasing bureaucratisation, Hochland intends to continue to grow profitably in 2024.