Mars at war with Rewe and Edeka – RetailDetail EU

Mars has completely stopped deliveries to Rewe and Edeka due to disagreements over prices. The scale of the boycott action is unprecedented: it does not just involve a few references, but the entire range of 300 products from brands such as M&Ms, Whiskas, Ben’s Original and Miracoli. The reason is obvious: retailers do not want to agree to the price increases the brand manufacturer wants to implement.