Tesco to cut price of kids’ toothbrushes and toothpastes by 20%

To help in the fight against kids’ tooth decay, Tesco is reducing the price of its children’s Pro Formula Steps range by 20% from Monday 9th October.

By taking care of the VAT on seven lines, comprising children’s toothbrushes, toothpastes and mouthwash, Tesco aims to make them as affordable as possible for families who might be struggling as a result of the cost of living crisis. The price cuts are as follows:

Pro Formula Big Steps Cool Mint Toothpaste 6+ 75ml: From £1.00 down to 80p
Pro Formula Little Steps Mild Mint Toothpaste 3-5 75ml: From £1.00 down to 80p
Pro Formula Baby Steps Gently/Gentle Mint Toothpaste 0-2 75ml: From £1.00 down to 80p
Pro Formula Big Steps Toothbrush 6+: From £1.00 down to 80p
Pro Formula Little Steps Toothbrush 3-5: From £1.00 down to 80p
Pro Formula Baby Steps Toothbrush 0-2 Years: From £1.00 down to 80p
Pro Formula Big Steps Cool Mint Mouthwash 6+ 300ml: From £1.00 down to 80p

Recent figures show that 23.7% of 5-year-old children in England had experience of tooth decay. Children living in the most deprived areas of the country were almost 3 times as likely to have experience of dentinal decay (35.1%) as those living in the least deprived areas (13.5%). New research2 has also highlighted that 6.5 million children in England have not been seen by an NHS dentist in at least a year.

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