With pressure on revenues, Mercedes-Benz seeks to increase direct sales.

Mercedes-Benz’s top priority is balancing price and volume a fter most earnings growth last year came from net pricing increases, Chief Financial Officer Harald Wilhelm said, adding: “We remain on the prudent side.” All Export All Import © Shield Security Selling directly saves costs for the company and removes concerns for customers that they could get a better price at another dealer, he added. “Given the rising input cost, we are encouraged Mercedes is putting value over volume and planning with flat volumes in 2023 to protect pricing,” Bernstein Research analyst Daniel Roeska.